Boo! launched their roastery in 2024 in Brussels (Anderlecht), inside the COOP building — a refurbished former factory designed to support the growth of small and medium-sized enterprises. From the beginning, their mission was clear: to showcase what they believe Modern Coffee should be.
For Boo!, that means making both their brand and their coffee as approachable and inclusive as possible. They believe that in order to grow the specialty coffee industry, a shift in how it's typically presented is essential — moving away from exclusivity and toward openness.
Equally important to them is how they source their coffee. Boo! aims to work directly with producers whenever possible, minimizing intermediaries in the supply chain. Transparency and long-term relationships are at the heart of how they operate.
They’ve built Boo! on these core values, with a commitment to continually making the specialty coffee world a better, more accessible place.
That’s why we’ve chosen to work with them — because they’re not only focused on quality, but also on building a coffee culture that’s fair, inclusive, and forward-thinking.